Decoration has long been an important piece of a successful event, but incorporating hashtags in your decorations can help bring them to your guest’s attention. From wall decals, to spotlight lettering on the ground, getting your hashtag visible to your guests in all corners of the party will help it spread.
Something that many events are incorporating in their visuals are live-tweet boards. All this entails is a computer open to twitter, set to monitor hashtags surrounding your event. If you have influencers in attendance, their posts may very well reach far beyond the venue’s walls, while the attendees will be able to see the tweets as they post in real time. Influencers and regular guests alike will be able to use the live tweet board to share their compliments, pictures and more.
Have the staff and event hosts wear clothing with the hashtag printed on it. This can also be incorporated in giveaway swag t-shirts, hats etc. Any article of clothing that can display the hashtag will help brand your event as the audience moves around the venue.
Many events have a large branded canvas out front for attendees to take a picture in front of as they enter the venue. Brand the canvas with the hashtag and if certain groups would like their pictures right away, post them using the hashtag and allow them to pull it from your events social page and direct them to the hashtag to discover their photo. This will increase the searches performed on the hashtag and encourage retweets by your attendees.
One way to really get the hashtag party started is to make a custom hashtag sign and have an event coordinator walk around the event encouraging guests to take pictures with the sign, this job can also be done by a social media coordinator or the professional photographer hired for the event. From VIP wristbands, napkins at the bar, pillows on the couches, to small signs placed on cocktail tables, there are endless opportunities to brand your hashtag. Encourage users to share their experiences and picture via your event hashtag by providing it in many different locations.